by Sandra Kraisirideja
A LEGO Brickumentary plays like a love letter to the thousands of fans who have helped shape LEGO into the company it is today.
Narrated by Jason Bateman, the documentary comes a year after the enormous success of The LEGO Movie. In fact, one of the scenes in the documentary shows master builders constructing the huge LEGO set that is used in the last 30 minutes of the movie by Wil Ferrell.
While the pacing of the movie slows a bit in the middle, it’s still fun to learn about all the different ways LEGO is used by fans and to see that LEGO employees really do believe they have the best jobs in the world.
It’s a peek into a world that supports several annual conventions around the country and whose fans include celebrities and professional athletes. The movie shows just how deep and wide the love for LEGO goes.
The best part is seeing all of the amazing things that people have built with LEGO.
Co-directors Kief Davidson and Daniel Junge showcase different people in the LEGO community: the AFOLS (Adult Fans of Legos), a sculpture artist who is bringing increased attention to LEGO as an art form, an architect, a student filmmaker intent on making the first full-length stop-motion movie using only LEGO, a mathematician who uses LEGO to teach complex theories, and an entrepreneur who builds weapons for LEGO mini figurines.
A large portion of the film is dedicated to the way LEGO has embraced its community of fans and integrated them into the business model. While the company has its own master builders who generate ideas for new build kits, LEGO also gets ideas from the community through LEGO Ideas Fans vote for their favorite design and LEGO puts it into production. The creator of the design also gets royalty payments based on sales of their design and credit for creating the design. The concept is pretty amazing and makes complete sense for LEGO, where the bricks present limitless possibilities.
The film is an enjoyable glimpse into the past, present and future of LEGO.