Paramount Pictures today introduced a “Transformers: Dark of the Moon” app that lets iPhone and iPod touch users convert traditional movie posters into an augmented reality experience before their eyes.
The app, “TF3: Defend the Earth,” allows iPhone and iPod touch users to locate the closest theaters that have these exclusive interactive posters on display. Upon activation, the poster comes to life via the app and consumers can participate in an immersive game play on their iPhone or iPod touch via the poster’s first-person view of Optimus Prime. iPhone and iPod touch users simply download the “Transformers: Dark of the Moon” app, and they are able to play the game wherever they are in the world and compete on a global level for the top spot. The interactive movie posters will be located in over 250 IMAX® and AMC theaters across the country.
“Transformers: Dark of the Moon” is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. When a mysterious event from Earth’s past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand. It will be released by Paramount Pictures worldwide on June 29.
Source: Press release