Cinedigm Digital Cinema Corp announced today that beginning in July 2011 Stila Cosmetics has signed as sponsor of its popular Kidtoons matinee series. Kidtoons specializes in bringing family-friendly movies and stories to 170+ theaters during weekend matinees at cineplexes around the country.
“We are thrilled that Stila sees the benefit of using our precision digital theatrical platform to target moms with its engaging and relevant content,” said Jill Newhouse Calcaterra, chief marketing officer at Cinedigm. “Moms will leave Kidtoons loving the ‘Wake up your Makeup’ tips, and we’re certain Stila will reach an entirely new set of customers via our in-theatre experience, as well as through our avid mommy-bloggers.”
In addition to on-screen inclusion in Kidtoons, Stila will be featured in the on-going Kidtoons blogging campaign reaching over 100 prominent bloggers throughout the nation. The bloggers will be encouraged to get their readers to sign up for Stila prizes, with the most influential blogger receiving over $500 worth of Stila product.
Additionally, viewers are encouraged to visit www.stilacosmetics.com/mom to vote for their favorite makeup essential and be entered to win a random drawing for Stila makeup.
Source: Press release