Being up at 7 a.m. in Las Vegas goes against everything this city is about, but when you’re here for work that’s what it takes. Walking down the strip while the sun is still out reveals a lot of life and activity between the behemoth casinos that are hard to miss if one just rides the monorail or sits in a taxi.
There’s plenty of fast food joints and cheap souvenir shops. Only in Las Vegas would it make sense to have a Walgreens and CVS directly across the street from each other because it’s impossible to go from one side of Las Vegas Boulevard to the other.
ShoWest takes over the Paris and Bally’s hotels each year and it’s a bit like Comic-Con condensed down into just these two hotels instead of a whole city. Banners advertising “G.I. Joe: The Rise of Cobra” line the walkway in Paris’ restaurant row and a life-size replica of Bumblebee from “Transformers” greets guests in the main driveway.
The event is aimed at theater owners, known as exhibitors, and is not open to the public. The buzzword this year is 3-D and exhibitors were strongly urged to begin purchasing the necessary equipment to showcase 3-D movies and other productions in their theaters.
ShoWest is where the decisions that effect the movie-going experience are made. Expect to see an aggressive move to 3-D by more theaters in the next few years.